Reliable Partners How Democracies Have Made A Separate...

Charles Lipson in â€Å"Reliable Partners: How Democracies Have Made a Separate Peace,† argues that Democratic Peace Theory offers an explanation as to why democracies, in particular, have avoided the war front. In his delineation, he cites the ideals of bargaining, mutual benefit, reluctance to bear the cost of war, and the restraint placed upon elected official as to why democracies, unlike non-democracies, have avoided conflict for as long as they have (Lipson 10). His argument, alike to other Democratic peace theorists, consist of the idea that all areas should be a democracy, as these benefits exist amongst democracies due to their shared values. Although this theory seemingly has its benefits, it also has its downfalls. There are three†¦show more content†¦Democratic Peace Theory contends that there is a constant peace in society due to mutual profitability and understanding, but Realists typically tend towards the belief that there is a perpetual security dilemma within society and that there is a constant threat of war. Permanent peace seems improbable to Realists, as conflicts are bound to arise due to conflicting interests and opinions, and said conflicts have persisted amongst democracies in the past. Comprehensively, the idea that neither the theory itself or alternative theories can explain Democratic Peace Theories perpetuation could mean that there is no such thing as democratic peace. Theoretically, however, the proposal that said theory explanation is derived from an unaffiliated source. One could argue that said cohesiveness between democracies can be based upon an imperialistic and hegemonic United Stat es. America s increasing annual power presence created a sense of stability and strength that could be â€Å"democratic peace.† The war part could be either coincidence or due to fear of attacking a hegemon. The indefinency of the theory puts its legitimacy into question. If we are unsure of its origins and why it’s in existence, a question remains—is the theory admissible? Additionally, the ideal of no war in an entirely democratic society is incomprehensible to Constructionists and Realists. Democratic Peace Theorists state that within democracies, there are incentives to avoid war. Lipson hasShow MoreRelatedArab Israeli Conflict Between Arab Nations And Israel1508 Words   |  7 Pagesconflict. While the Arab nation initiated four wars, Israel defended itself and won each time. What use to be a large-scale conflict between the Arab nation and Israel, as shifted over the years to a more local area conflict. Although many peace agreements have been signed through the years, there is still a major conflict between the Arab nation, specifically shifted towards the Palestinian nation, and Israel. The Arab world and Israel remain at odds over specific territory as well as many otherRead MoreShould England Leave The European Union Or Stay?1713 Words   |  7 PagesDavid Cameron announced on the 23rd of June, the people of Britain will go to the ballot to vote whether they should stay in the EU (Elliot, 2016). There are several benefits that Britain has been enjoying as a member country of EU. Besides that, there have also been problems that Britain has been facing due to its membership in the EU and that are why the country is contemplating on its move of trying to distance itself or rather itself from the EU. The first benefit that has been enjoyed is employmentRead MoreShould England Leave The European Union Or Stay?2045 Words   |  9 PagesCameron announced that on the 23rd of June, the people of Britain will go to the ballot to vote whether they should stay in the EU (Elliot, 2016). There are several benefits that Britain has been enjoying as a member country of EU. On the contrary, there have also been problems that Britain has been facing due to its membership in the EU and that are why the country is contemplating on its move of trying to distance itself or rather itself from the EU. The first benefit that has been enjoyed is employmentRead MoreShould England Leave The European Union Or Stay?3167 Words   |  13 Pagesannounced that on the 23rd of June, the people of Britain will go to the ballot to vote whether they should stay in the EU (Elliot, 2016). There are several benefits that Britain has been enjoying as a member country of the EU. On the contrary, there have also been problems that Britain has been facing due to its membership in the EU and that are why the country is contemplating on its move of trying to distance itself or rather itself from the EU. Benefits for Staying: The first benefit that hasRead MoreIs Nuclear War More Or Less Likely During The Post Cold War Era?1956 Words   |  8 Pagesproducing turmoil; the forces of reaction, of reform and of disintegration are in contention, the outcome uncertain.†(carl jaysen) This was hard to construct what the outcome would be when nuclear weapons were introduced. Powerful countries would no longer have to physically send in troops to a country in times of crisis because nuclear power was more readily available. Also in World War II, â€Å"an American B-29 bomber dropped the world’s first deployed atomic bomb over the japanese city of Hiroshima. ThreeRead MoreMarxism and Communism Christian Communism4953 Words   |  20 Pagesdevelops the productive forces, leading to a superabundance of goods and services. Pure communism in the Marxian sense refers to a classless, stateless and oppression-free society where decisions on what to produce and what policies to pursue are made democratically, allowing every member of society to participate in the decision-making process in both the political and economic spheres of life. In modern usage, communism is often used to refer to the policies of the various communist states whichRead MoreRp-Us Visiting Forces Agreement12890 Words   |  52 PagesAsia, as well as Northeastern Asia and the Middle East. In addition, the Philippines is of economic and political importance to the United States (Hull, 1996). Recognizing the strategic importance of the island nation in the region, the United States made sure that before the country was freed from American control that the succeeding administration would sign a series of defense treaties that would provide the United States with exclusive access to its national territory( Hull, 1996 ). In light ofRead MoreNational Security Outline Essay40741 Words   |  163 PagesSECURITY AFFAIRS: In repealing the war powers resloution, Robert F. Turner 91 U.N. RESOLUTION 1441: 8 NOVEMBER 2002 96 MYTHS AND REALITIES IN THE VIETNAM DEBATE, Robert F. Turner 97 JNM: Morality and the Rule of Law in the Foreign Policy of the Democracies 100 Notes on DA Koplow: assignment 12 104 CHAPTER 1: National Security Law and the Role of Tipson 1NATIONAL SECURITY AND THE ROLE OF LAW (Tipson) Goal Clarification: What is National Security? -National Security - Possible DefinitionsRead More Nationalism and United States Policy in Latin America Essay6054 Words   |  25 Pagesa cultural expression of nationalism; Mexicans are singing how their revolutionary government banished the greedy foreign oil magnates. Nationalism, in Mexico and throughout Latin America, is the desire to regain control over economic and cultural resources tinged with antipathy towards the United States. The question arises, how does the United States react to nationalism, which manifests as anti-Americanism? This essay analyzes how and why the United States averted the repercussions of MexicanRead MoreGp Essay Mainpoints24643 Words   |  99 Pagesrole model h. 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Four Main Characters in Othello by William Shakespeare

Othello is a play about the Moor of Venice who is a black man in the 1600s. The play revolves around four central characters: Othello, a general in the Venetian army; his new wife, Desdemona; his lieutenant, Cassio; and his trusted ensign, Iago. Even though Othello isnt introduced until (Act 1 Scene2), there are several perceptions we already have of him. Since Iago is the first to speak of Othello, we may conclude that Othello is an animal or a man that doesnt deserve to be a part of Venetian society. However, when he is introduced into the play, the reader can see that he is nothing like he is portrayed to be. He is accused of a number of things in the beginning, both good and bad things dealing with religion, race, and his rank in society is even questioned. Throughout the play Othello reveals his true colors. In the play Othello, Shakespeare attempts to expound the weaknesses of human nature concerning the themes of trust, jealousy, and assumptions. During Act 1 Shakespear e introduces Roderigo and Iago by displaying their displaced trust. Iago and Roderigo are both plotting up on Othello. They both dislike him , but they both play very different roles in his life. Iago, who is supposed to be his trusty ensign, envies Othellos position in society. Iago is twenty - eight years old and feels he has been passed over for a promotion to lieutenant. His motivations seem to originate in an obessesive, almost beautiful delight in exploitaion and annihilation.Show MoreRelatedWilliam Shakespeare s Works Of Shakespeare1126 Words   |  5 Pagesback story of the author himself; William Shakespeare. Shakespeare was born April 26, 1564 in Stratford-upon-Avon, which is located in the United Kingdom. Even though his goals were to become an actor, he fell into writing and become one of the most well-known writers in his life. There s a lot of controversy surrounding Shakespeare and there s many people who believe that he, himself did not write his famous plays, son nets, and poems. In his lifetime, Shakespeare wrote thirty-seven plays, five longRead MoreThe Tragedy Of Othello By William Shakespeare Essay1418 Words   |  6 Pagesentertainment through their literature since the first known published work. However, for many centuries the writer has also been seen to have a diagnostic function, scrutinizing the ills of their society and portraying them for the world to see. William Shakespeare, 1564-1616, was an English playwright, poet and actor, widely regarded as the greatest writer in the English language and the world s most distinguished dramatist. His surviving works, including some collaborations, consist of about 38 playsRead MoreWilliam Shakespeare s Othello The Moor Of Venice764 Words   |  4 Pageswhat made Othello interesting. Iago causes chaos when he plans to get revenge on Othello from jealousy. The story â€Å"Othello the Moor of Venice† is entitled by William Shakespeare. The main characters in Othello are: Desdemona, Iago, Roderigo, and Michael Cassio. In this story, Iago reveals his true personality to the audience, but not to any of the other characters. Iago is offended that Othello has looked over him and chose Michael Cassio to be his Lieutenant. He plans to use characters throughoutRead More Rating Othello1404 Words   |  6 PagesRating Othello  Ã‚        Ã‚  Ã‚   Is this Shakespearean tragedy Othello at the top of the rating chart, or is it just near the top? And why? This essay intends to examine various aspects of this subject, along with critical opinion.    This play ranks near the top. The Bard’s presentation of emotions, character, of good and evil actions that are down-to-earth – these are sometimes seen as the main reasons for the high ranking of Othello. Louis B. Wright and Virginia A. LaMar in â€Å"The Engaging QualitiesRead MoreEssay on Othello as a Tragic Character in William Shakespeares Play1677 Words   |  7 PagesOthello as a Tragic Character in William Shakespeares Play The play Othello by William Shakespeare is about passion, treachery and revenge. Othello is a black, well-respected army general in Italy. He falls in love with the white daughter of Brabantio, a senator of Italy, called Desdemona and gets married to her without Brabantios consent. Iago and Cassio are Othellos best friends, Iago turns out to be two-faced and evil towards Othello because he gave the job of Read More The Besieged Lieutenant in Othello1169 Words   |  5 PagesIn William Shakespeare’s tragedy Othello, the audience finds a victim who is beset by Iago more than once, but who recovers in both cases – Cassio. He is the sole survivor among the main characters. In his book of literary criticism, Shakespearean Tragedy, A. C. Bradley rejects the ancient’s accusation that Cassio is an inexperienced soldier: That Cassio, again, was an interloper and a mere closet-student without experience of war is incredible, considering first that Othello chose him forRead MoreOthello : William Shakespeare s Othello2542 Words   |  11 Pages3 March 2015 Othello Introduction Shakespeare is the second most quoted writer in the English language – after the various writers of the Bible. Many of Shakespeare’s ideas for the play Othello came from a collection of tales written by Giraldi Cinthio. In Othello the character of Iago acts as the prominent main character throughout the play, even though he plays the role of the antagonist to the other central characters in the comedy Iago is the tragic hero. Shakespeare’s Othello was not justRead MoreThe True Nature Of Shakespeares Characters In Othello1546 Words   |  7 PagesThe True Nature of William Shakespeare’s Characters in â€Å"Othello† Ever since it’s creation over four centuries ago, William Shakespeare’s classic tragedy â€Å"Othello†, has reigned as one of the greatest play’s of all time. Being widely studied and analyzed, there should be no question as to why this piece has remained so relevant, even within the twisting and turbulent times of the 20th century and beyond. With copious amounts of today’s youth becoming caught and obsessed with the virtual life of socialRead MoreAnalysis Of Shakespeare s King Lear, Hamlet, Othello And Macbeth1206 Words   |  5 Pages91478 Introduction Shakespeare was an English poet, playwright, and actor. Through analysing four tragedy texts by Shakespeare, I have noticed he uses the fall of the main character as the primary focus in his tragedies as this creates good suspense and climax as an added attraction for the audience. A Shakespearean tragedy, is a five-act play and they usually revolve around a similar idea of conflict. This is the Internal and external Conflict within the character. The four plays I have chosenRead MoreWilliam ShakespeareS Utilization Of Dialect Still Moves1664 Words   |  7 PagesWilliam Shakespeare s utilization of dialect still moves gatherings of people today, after 400 years. Four centuries of world-history, flooding with life, love, disaster, and misfortune, have breathed easy set the last accentuation stamp on Shakespeare s work. Researchers have concentrated his legacy, looking for a comprehension of why despite everything we give it a second thought, and, how it s conceivable that the plays have been performed in practically every dialect. Aside from his conspicuous

Information Technology - Virtualisation and Online Training Literature

Question : Write a Literature Review for the Topic/Project below following a set structure. The Literature Review is a critical examination of the most relevant, recent and scholarly research on the topic area that is not just a summary of the articles you have read. Literature review Topic/Project: Efficient delivery of IT Networking courses online using virtualisation technologies enabling students to complete practical labs, using virtual machines for servers, networking, and storage. Delivery of classes will be done by using Adobe connect for presenting the lessons and students will login remotely to the NDG Netlab system. The following questions may be useful while reviewing the topic: 1. What is the new technology? Virtualisation / Online delivery/teaching 2. What does it do and what are the special features it has? Enable students to complete practical IT networking labs using virtual 3. When is it coming out in the market and how much will it cost? 4. What industry will the new technology affect? (Medical, agricultural, computer, business, etc.). 5. In your opinion, will the new technology be beneficial to society? Why or why not. 6. What did you learn from a critical analysis of your sources of information on this new technology? Answer: Literature Review Introduction A server is a machine used by a couple of customers for a specific undertaking or a couple of tricks. The benefits of web servers fuse rule place, ability to control the air circulation and cooling framework, strong data sparing and speed. For example, a make server can remove the necessity for each customer to have an individual printing device. This would upgrade the execution of using framework printing contraption and diminish the cost of keeping a couple of photo printers. Application web servers, while like record web servers, are stand-out in that they run exe programs from the spot. By using task web servers, expenses of writing computer programs are diminished (Sportack, 1998). Reports joined with virtualization range from exhibiting vital musings and the key researching this development to more creative capacities of dealing with the execution framework and the intentional strategies to working with creation endeavours. Pretty much all these reviews were released in return dispersion and made by the masters (Hayes, 2008) (Kovar, 2008). Background The connection between web servers and data structures are one of the key drivers for server organisation expenses, even, for instance, LANs. For an impressive time span, rotor edges have been the choice as the framework back-plane. The affiliation issues associated with rotor edges oblige IT specialists to get charmed at whatever point a current cutting edge was changed or another is arranged up. This participation obliged groups of engineering exercises to ensure the effect to the association was lessened and subsequently lost tremendous measures of your essentialness and effort for those dazzled. The more prepared sharpened steel web servers experienced from Fibre Route rates which in the workplace constrained the reliability. With a particular deciding objective to move past the perfect action, IT division would need to over-give affiliation which provoked under used systems in this way occurring as a piece of a waste of sources (Hassell, 2007). There are two responses for improvement; razor sharp edge web servers or virtualization. The edge web servers are a parts cure while virtualization is the application cure. The edge option allows each server to have their own particular processor and limit however can confer power gives, wiring and storage space. The application virtualization basically private pools the server sources and allocates those sources as required in a merrier manner. There are affiliations who may pick the sections way and also distinctive affiliations who may pick the application way. At times the two can be used together to supplement each other (Goodchild, 2006) (Dubie, 2007). Servers use working structure to support the few errands that are required of a server. With the measure of framework control obliged, a multi-tasking OS is the most all regular cure. Since web servers require various probability meets expectations, the OS will handle strategy seizure, system concern, semaphores (i.e. synchronisation structures used to keep wanders from beating into distinctive exercises when inspecting an advantage), and compelling storage space control despite others (Orfali, 1994). Virtualization can be seen as IT resource showcasing. There are four areas to resource upgrade: clarification which is the departure of slack from the framework and match costs with honest to goodness needs, advancing, which is the supplement to light by changing authentic necessities to build execution and budgetary techniques of degree, combining which is the technique of mixing data or ventures attempting to fabricate source utilise ultimately virtualization which is the procedure of mixing a couple of working system pictures into a singular virtualized structure, giving financial frameworks of range in source utilisation while keeping up a part between utilitarian surroundings (Hillier, 2006). Results Storage space virtualization allows all hard circles on the framework to act like one significant offer of limit pushes. This upgrades the viability of limit by engaging data records to be saved wherever there is space, as opposed to enabling a couple of pushes to go under used. With virtualization pushes can be fused or balanced on the fly after the virtualization application will reconfigure the system and the influenced web servers. Reflecting the picture and move down are speedier since the fundamental information that is replicated is the information that was modified. Such limit will amazingly reduce the masterminded recovery time in view of managing these exercise (Gruman, 2007). Virtualization application grants relationship to use one genuine server with the limit of giving the viability of a couple of web servers. Without virtualization, divisions obliging more sources would need to get the cost of extra devices recognised, copied when to demand and get, then set up. Virtualization grants IT Supervisors to assemble sources by mixing them on a lone server (Mullins, 2007). With virtualization, new tasks will be made available inside several minutes and without the expense of extra contraptions. VMware declares that one server can be a uniting of 10-15 amassing frameworks. But a couple of undertakings are stamped as non-mission earnest, when an impressive measure of customers are influenced it becomes target crucial (Conry-Murray, 2007). Investigation reveals that with virtualization, various current systems dealing with the utilisation/organisation of IS errands may not work anymore. For example, Microsoft association is known for its OS. Yet with virtualization the OS is not as a basic issue as it used to be. Outcast suppliers making undertakings can use a select atmosphere and run their own specific micro kernels which remove the standard OS. Since the hyper visor is transforming into the delegate of the information centre, suppliers are making their levels to tap clearly into the hyper visor. This does not by and large keep up a vital separation from the reliance on OS, in any case it does restrict its impact. To perceive how to deal with the execution of a virtualization meander, we should begin by separating the circumstances at Triton Techniques Inc. The relationship at present has 40 web servers supporting the needs of all customers. These web servers mixture in age from one season to five numerous years old. All web servers have an assertion of five decades and in light of the basic characteristics of the unobtrusive components they contain, the web servers are changed just before confirmation ending. As new web servers are relied upon to be bought, they are considering acquiring web servers which will allow them to make use of server virtualization (Thibodeau, 2007). VMWare VMware is the top virtualization cure into concern. Economic analysts revealed that 80% of affiliations overhauling use by using virtualization select VMware application when using x86 web servers. VMware gives a site-recovery executive which allows IT administrator to duplicate contraptions pretty much at distinctive spots. The organisation part enabling the flexibility to place unobtrusive components in a distant site or locales would be covered to the customers. A substitute possible cure is the "Windows Server virtualization from Microsoft affiliation, which will be moved the last 50 percent of 2008 as an additional to its Microsoft windows Server 2008 (Mullins, 2007). VMware has asserted itself a capable cure that Hewlett-Packard, IBM, and Dell each have arrangement of embedding virtualization application in their x86 web servers. This will mull over less perplexing foundation for affiliations fancied to use world class web servers. It has announces that four out of five affiliations using virtualization application are using VMware. It is seen as that business creative advancement expert would need to buy from virtualization application suppliers as opposed to framework organisation suppliers. Some analysis condition that one in five affiliations use select application from more than one source with a third uncovering that when using a couple of different suppliers, issues are presented. For all these uncovered results, the VMware cure was executed by organisation at Triton Systems (Smith, 2007). Nevertheless, there have a couple of issues with VMware virtualization meander. These join a substitute strategy for dealing with the drives, in which IT delegates won't have the ability to duplicate aggregates with obliged information reports however must duplicate the certified information records for move down. An exchange issue happens with foundation. Mind must be brought when working with uncommon and low gainfulness pushes. On the off chance that lower viability pushes are the greater part of a sudden position in tip top specific web servers, this could restrain the general profit, for instance, discriminating applications. While using virtualization resources is not troublesome, it is basically an exchange course than what most IT authorities have wound up commonplace to. Selecting the benefit storage space structure is moreover dire. There are two options, framework based which are used by server-based application or group based which generally will be a bit of storage space store. The snare to group based is the prerequisite for degree storage space must be obtained which may make a sumptuous source lock-in. Framework based is in every way the most versatile and can be dealt with from wherever offered they are open by method for the "storage area network (SAN)". Research strategies Administrator of IT structure at Welch's, George Scangas, said had Welch's not had virtualization, they would have expected to make an alternate information centre which could have expenses of the phenomenal six numbers. By using virtualization, Scangas tagged there is a fast esteem focal points from using less wire as a piece of extension to the measure of imperativeness, yet other information doesn't agree with this, and holder spread set away. It is approximated that Welch's secured in any occasion $300,000 in parts costs alone, not, for instance, the decreased imperativeness receipt due to the necessity for cooling the system. Welch's shortly meets expectations 100 particular devices and they predict to incorporate an extra 10 or 20 in the accompanying one fourth. Scangas indicated his accreditation has reached out with VMware as their mechanical advancement makes such that they are all the more enthusiastic to position business-segregating applications on VMware. An analysis by In July 2007, The Strategic Council, uncovered that 45% of associations regarded their virtualization plans failed. To make that investigation a stride further, more than one fourth did not see a pay and short of what ten hit their focused quality preferences. With such a wreck of being said, Virtualization is not going wherever and there is wish that when Microsoft association all in all makes its get to will give an extra extend and stimulate all the additionally grasping of the mechanical advancement (Watson, 2007). Some analysis declares a vital issue that may be overlooked is the mind blowing affirmation of essentialness other than to the unprecedented finish of listen to when using an authentic server encouraging the virtualized web servers. Virtualized web servers control the portions to run at better pay thus criticality the obliged imperativeness goes up as does the consequence of hotness. Going down the web servers in a virtualized environment is an exchange issue to consider before virtualization. The measure of data could be astounding. Without a feasible SAN, securing would be amazingly steadily and lacking. Security can be more troublesome in a virtualized concentrated around the way that it must be down on two levels; the prohibitive device and the bona fide mixture theories. On the off chance that the honest to goodness collection server were to wind up impacted, all specific devices being utilised by that server would be affected. In consolidation, an affected contraption may make obliteration on the authentic server along these lines bringing on issues on other select contraptions utilising that same blended pack. Exactly when running after application on virtualized web servers, profit can be impacted due to the use of accommodating memory and the CPU periods which may be acclimatised by the prohibitive contraptions. It is recommended that the sources used by taking after application be measured to ensure they can be saved (Marshall, 2007). Conclusion VMware is a remedy that Triton should give bona fide concern. While this shows Microsoft association will be continuing moving ahead with their virtualization application, it will must be debugged for truly a while period. VMware has authoritatively experienced most debugging strategies and has been insisted viably in various associations. VMware has high rewards from some tremendous mechanical advancement relationship like Dell and HP. There are moreover relationship like Stratus who are advancing their server systems which flourish on the massiveness of up-time close by VMware. Examination has certified that few affiliations have beneficially settled VMware virtualization. Regardless of the way that examination have some adversarial info, the positive does over-shadow the unfavourable. With the focuses of a hyper visor that won't require an OS each say, reveals up the sorts of undertakings which can be run. Right when considering the VMware virtualization application, it is also pr oposed to execute two twofold connection, quad-focus processor chips. The will give a good esteem execution if used as a piece of rack-mounted or sharpened steel web servers. All the proposals gave in regulating effects zone may give as the typical manual for association considering the virtualization exercises to grow the likelihood of capably applying the meander. Additional frameworks working with storage space and system virtualization will be the centres of our investigation later on. References Conry-Murray, A. (2007). Virtualization Smackdown! Information Week, 10(15), 35-44. Dubie, D. (2007). Managing virtualized servers is no easy task. Network World, 24(3), 43-46. Goodchild, J. (2006). Virtualization software or blade servers: Which is right for server consolidation? Server Virtualization News. Gruman, G. (2007). Storage Virtualization Takes Off. CIO, 20(23), 27-31. Hassell, J. (2007). Server Virtualization: Getting Started,. Computerworld, 41(22), 31. Hayes, F. (2008). Face-off: Virtualization Takes Center Stage: Virtual Stride. Computerworld, 42(1), 22-24. Hillier, A. (2006). A Quantitative and Analytical Approach to Server Consolidation. Kovar, J. (2008). Server Virtualization. VARBusiness, 24(2), 38. Marshall, D. K. (2007). The new world of virtualization. Retrieved from bitpipe: https://www.bitpipe.com/detail/RES/1181589520_238.html?asrc=PAR_AFL_HIGHBEAM Mullins, R. (2007). VMwares flying high, but. Network World, 24(35). Orfali, R. H. (1994). Essential Client/Server Survival Guide. New York: Van Nostrand Reinhold. Smith, L. (2007). The Reality of Going Virtual. InformationWeek, 1125, 49-52. Sportack, M. A. (1998). Networking Essentials. Indianapolis, IN: Sams Publishing. Thibodeau, P. (2007). VMware Offers Virtualization on A Server Platter. Computerworld, 41(38), 11. Watson, B. (2007). Virtuzliations Time to Roll. Baseline, 77, 11-12.

Marketing Techniques free essay sample

These include diversification where the organisation effectively enters a new market. Tesco have done this where they have gone from just selling products in their shops to selling petrol, insurance and having their own mobile network.  Kellogg’s have also done this as they have gone from selling cereals to selling cereal bars, ready to eat cereal with milk and they have recently introduced crisps through their Special K range. Kellogg’s will develop their products, they would have gone from just selling the cereal Frosties to then selling Frosties cereal bars and the Frosties that comes with milk so it is ready to eat. Tesco will also develop their products and they will do this by having more than one product so that the customer can choose from a range of items. Organisations will develop in the market. Tesco would do this by ensuring that they have a big supermarket in each covering area of a certain size of population, as well as having your local community stores (Express) and the city/town centre stores (Metro). We will write a custom essay sample on Marketing Techniques or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Kellogg’s will make sure that their products are always available by supplying them to stores and they would make a deal with organisations such as Tesco where they would say that each Tesco store would stock Kellogg’s products. Ansoff used these four categories in a matrix to show how the opportunities differ in terms of new and existing products and markets. Survival strategies Kellogg’s and Tesco have both established a national brand with products that are seen to be of a certain quality. These products are also seen to be reasonably priced as they aren’t the most expensive and are also not the cheapest but that is because there is a quality to their products. They try to back this up by advertising on TV, radio and in newspapers. Both organisations are seen as a brand you can trust and they are name to sell a wider variety of products. This is shown where Kellogg’s have started to sell crisps and Tesco sell insurance and flowers etc. so therefore they are using the trust of the brand. Branding is important when you are influencing the buyer as a strong brand will stick in a buyers mind. Once a brand has built strength it can take the business into a wider market with less risk of failure as if a customer has a good opinion on a brand then they are likely to try their new products. Relationship marketing This is based on keeping customers happy rather than just concentrating on the sales of the organisation. And that is the difference between relationship marketing and transactional marketing; relationship marketing is keeping the customers happy and transactional is where the effort is being made to focus on sales. A lifetime customer is invaluable to an organisation and you know that if you don’t screw up you will keep these customers. An example of an organisation screwing up is when it came out that Tesco had been selling products with horse meat in them. This meant that Tesco would have lost some of their valuable customers as they would no longer trust them. With a lifetime customer you don’t have to do much to keep them happy as they already trust you and they just want you to continue delivering a good service to them. This is different with customers who change organisations regularly as you would need to do more work on them such as adverts and sending the customers offers to try and win them over.

DNA Code Essays - DNA, Biological Databases, Forensic Genetics

DNA Code Only a small fraction of our total DNA makes us different from gorillas, chimpanzees and other primates. An even smaller fraction makes one person different from the next. It's these differences that forensic DNA experts use to identify people and determine the source of biological evidence such as blood or semen found at a crime scene. DNA testing is powerful, sensitive and effective in pointing to the guilty and absolving the innocent. To date, 67 convicted felons have been exonerated nationwide based on DNA evidence. The vast majority of those have been rape cases. But DNA testing as it is now performed raises a question as to whether the public should fear that an innocent person may be wrongfully convicted or a legitimate suspect excluded from consideration. Should we be concerned that the government can order the collection of one's DNA for purposes of identification, much like a set of fingerprints? DNA contains much more personal information than a fingerprint. Recognizing the importance of DNA, our government sponsored the Human Genome Project in 1990 to determine the sequence of DNA sub-units within each of our 46 chromosomes. The complete sequence will be deciphered within the next few years. With this information, there will be dramatic advances in many medically related areas, giving doctors the ability to predict illness, make better diagnoses and perform gene therapy to correct sometimes deadly genetic defects. DNA online With the development of specialized machines, it is now relatively easy to make millions of copies of any gene and determine its sequence. With the same equipment, we can determine the genetic composition of anyone who becomes a suspect in a crime. This information can be incorporated into a local, state or national database for future use. In 1998, the FBI laboratory brought its National DNA Index System online. DNA profiles from convicted offenders and crime scene evidence submitted by forensic labs are combined into a single national database. As a result, DNA evidence found at a crime scene in New York can be used to identify a suspect in Virginia if a matching profile is found. New York City Police Commissioner Howard Safir has proposed that all those convicted of any crime be required to submit a specimen of their cells for analysis and that their DNA profiles become part of the state's database. The city's mayor, Rudolph Giuliani, has gone even further and endorsed the idea of collecting DNA samples from everyone at birth. Both say the benefits associated with increased testing are well worth the cost to the taxpayer. But do we have anything to fear from universal DNA testing? Many argue that the innocent certainly have nothing to worry about. The perfect science? Forensic DNA analysis is held in such high esteem that it has developed a reputation of infallibility. But is it really the perfect science or can analysts make mistakes? A mistake could cost a suspect his liberty or even his life. This almost happened in England, where a DNA test matched an innocent man to a burglary crime scene. Based on a test using six genes, he was deemed the likely source of the crime scene evidence. He matched the evidentiary profile perfectly. But in a more rigorous 10-gene analysis, conducted because he presented a very strong alibi, he was excluded as a suspect. Britain's DNA database is the largest in the world, consisting of almost 700,000 profiles. When it comes to criminal matters, civil liberties in Britain are apparently less of a concern than they are in the United States. Most English subjects tend to volunteer specimens when police ask them to do so. As with any medical procedure, one must weigh the benefits of DNA testing against any potential downside. There are clearly a number of ethical and legal issues that must be addressed. How can we be sure that someone won't gain access to your genetic profile and sell it to a prospective employer or insurance company? It's a frightening thought, but political candidates may one day find themselves compelled to provide samples of their DNA. Genetic profiles could then influence the way people vote. The good, the bad and the ugly Everything we are is in our DNA -- personality, behavioral traits, intelligence, the likelihood of developing a disease. In other words, the good, the bad and the ugly. To avoid the potential for abuse, the government should just retrieve identifying information from the samples and destroy the rest. I believe that while there are no easy answers, DNA testing is extremely valuable as

The Real King Arthur essays

The Real King Arthur essays In The Once and Future King, the portrayal of the Middle Ages is conceived as that of magnificent castles, beautiful clothing, great kings and queens- everything and everyone perfect. No proof of the dirty, unjust, horrible circumstances that all people lived by- even the nobility- existed throughout the entire novel. The people and places in The Once and Future King are so backward that the story could be described as a fairy tale. Camelot, for one, would not have been so gorgeously described, and looked upon as a majestic land. Towns back then were not pretty. Dirt thrived in cities; there were diseases and crud everywhere. Camelot was also depicted as being in order, and just to everyone. Communities during the Middle Ages were not orderly. They were probably outright chaotic and unjust. As far as the king goes, he probably did not do much to help Arthur, such a great, benevolent king, would not have existed back then. A great king no doubt probably came to reign a time or two but someone who was so great, and did so many things for his kingdom and so influential would not have been formed back then. Kings during the time of The Once and Future King were mostly insane, or cruel, or just should never have been remembered. No king ever did so many things that they would have stood out so much as Arthur would have. As a queen, Guenevere, from The Once and Future King, did not fit the stereotypical-Middle-Age queen. She did not want to marry the king because she did not know him. That does not sound so absurd now-a-days, but back then if someone did not want to marry the king, you were thought of being just as crazy as the king could have been. Given the chance to marry into royalty and live, as close to as you could, easily, you would jump at it in a second. Guenevere was emotional, and had feelings, something The knight was even portrayed in a dreamla ...

Calculating the cash conversion Essay Example | Topics and Well Written Essays - 250 words

Calculating the cash conversion - Essay Example This is why a shorter conversion cycle is better. From the excerpt, it is evident that money is held in the stock up to the time when it is sold. It infers that invested cash, or money that was used to purchase this stock is not available, and cannot be used for any other purpose (Brigham & Houston, 2012). Therefore, business must maintain short cash conversion cycle in order to reduce costs associated with inventory storage and depreciation and maintain business liquidity at a higher point. In a nut shell, the cash conversion cycle measure the time in days that the company takes to convert its input resources into cash flows. That is, it reflects the period of time in days that the company takes to sell its stock, collect all cash receivables, and settle its bills (Whittington, 2012). It is conventionally agreed that a company that takes the shortest time is at its bets operations. This is because the cash becomes free as the cash conversion cycle shortens, and the company can invest it, use it for other activities such as purchasing new equipment, infrastructure to boost the returns. Cash conversion cycle is also significant in assessing the efficiency of the management and competitor comparison (Graham & Smart,